Posts Tagged real estate leads
Real Estate Leads Make the Realty World Go Round
Real estate leads are everything to a real estate professional. Without leads, you don’t get clients, without clients, you don’t get paid. When it comes down to it, a real estate agent’s base job is to gather and work his or her real estate leads. These real estate leads go into what professionals call a pipeline or sphere of influence. Your pipeline should NEVER be empty, because if it is, it means you have no way of getting a steady income. An agent spends their time converting these real estate leads into buyers and sellers in order to make their paycheck. For every client that buys or sells a home, you get a commission. If you’ve got no clients, you’ve got no income. It’s a very basic fact.
So the questions remains, where do you get real estate leads from Well, to be honest, a successful agent is ALWAYS gathering leads. You gather real estate leads from referrals of past clients, from sending out newsletters, postcards, emails, etc. You hold open houses for your listings, you talk to anyone and everyone you can wherever you are at a party, at dinner, shopping. The average person moves every 5-7 years, so the odds are pretty good that someone you meet today will be selling their home within five years. Seems an awful long time to wait for a listing, but not if you’ve got plenty of prospects to work in the meantime and you continue to follow up with said lead until they ARE moving and need a real estate agent. The bottom line is, a successful agent will getting real estate leads for themselves everywhere they go.
Then of course there are the various services out there that SELL real estate leads, most of them generated online. Companies such as GetMyHomesValue, HouseValues, and even REMAX will sell prospective real estate leads to agents for a fee. These companies are a great source of prospects, but are often called into question for the quality of their leads. Often agents will sign up for a company that generates real estate leads and then be infuriated that they did not get a listing the first month. What should really be called into question is what exactly constitutes a real estate lead
Tags: average person, buyers and sellers, great source, housevalues, open houses, paycheck, real estate agent, real estate leads, realty world, sphere of influenceRelated posts
Real Estate Leads 101 – Are You Copping Out of Following Up
Working with a lead generation company has given me interesting insight into both real estate leads and agents. I dealt with both ends: the consumer and the agents themselves, and my job was to make them both happy. Yeah right. Easier said than done.
The consumer side is easy – real estate leads want a home value, they want information on the market, they want a real estate agent and we get them that. The real estate agents? Well that’s another story – they pretty much wanted everything under the sun when it comes to real estate leads. They wanted to be handed people ready to list their homes with them asap, with no work involved on the agent’s part. They want listings, not real estate leads.
Well, if I could provide that consistently, all the time, I’d either have a multi-million dollar company, or I’d be doing real estate full time myself. Get this through your heads agents: there is no magic service out there that will hand you listings for a low fee. Instead, these services provide you with real estate leads and it is YOUR job to turn them into clients. Got that? Real estate leads + you = clients!
YOU went to the classes, YOU studied up on sales and marketing techniques and YOU printed up all kinds of trinkets with your name and logo on them for your real estate leads. Ergo, YOU must convince your real estate leads to work with you. And if you’re not converting them, maybe you need to take a look at your own methods, rather than immediately blame the source of the real estate leads.
Tags: dollar company, generation company, home value, lead generation, marketing techniques, real estate agent, real estate agents, real estate leads, sales and marketing, trinketsRelated posts