Posts Tagged real estate agents
Real Estate Brokers And Fiduciary Duty
Real estate brokers and sales people are not all created equal. The glaring difference between the two is the difference in licensing. A broker is licensed to negotiate the sale of real property and represents the principal (seller or buyer). A sales person works solely for the broker, representing the respective principal under the guidance and license of the broker. But even aside form the technical licensing issues, it’s important to realize who’s representing you.
In our article titled, Real Estate Agents Must Have These Qualities, we pointed out many of the characteristics of a good real estate agent. In this article, we’re showcasing the real estate broker’s legal fiduciary duties. Many real estate investors talk about finding a good real estate agent, or one who is familiar with investment properties. That’s certainly recommended within real estate investing circles, as it should be.
However, there’s one thing that many real estate investors or even regular home buyers do not take into account and that is the fiduciary responsibilities of the real estate broker. Most real estate brokers generally represent sellers because that’s where the majority of the money lies. Sellers own the real property and want to sell, most buyers have many hurdles to overcome and don’t own anything.
Tags: fiduciary duties, fiduciary responsibilities, finding a real estate agent, investment properties, real estate agent, real estate agents, real estate broker, real estate brokers, real estate investors, sales personRelated posts
Real Estate Lead Generation – An Agent’s Guide to Success
Lead generation is one of the hottest topics in the real estate industry, and with good reason. Leads are the first step in the business relationship. So without them, you have no business.
But real estate lead generation is also one of the most confusing topics for new real estate agents (and even some of the veterans). In fact, ever since I’ve been involved with real estate marketing, one of the most frequent questions I get is How do I generate real estate leads
Rethinking Lead Generation
My goal with this article is to change the way you think about lead generation. Back in the old days, purchasing real estate leads was a popular strategy. And while a lot of agents still use this approach to real estate lead generation, it is by far NOT the most effective way to go about it.
Tags: business relationship, cold calls, distrust, frequent questions, lead generation, purchasing real estate, real estate agents, real estate marketing, selling your home, skepticismRelated posts