Posts Tagged lead generation
Real Estate Lead Generation – An Agent’s Guide to Success
Lead generation is one of the hottest topics in the real estate industry, and with good reason. Leads are the first step in the business relationship. So without them, you have no business.
But real estate lead generation is also one of the most confusing topics for new real estate agents (and even some of the veterans). In fact, ever since I’ve been involved with real estate marketing, one of the most frequent questions I get is How do I generate real estate leads
Rethinking Lead Generation
My goal with this article is to change the way you think about lead generation. Back in the old days, purchasing real estate leads was a popular strategy. And while a lot of agents still use this approach to real estate lead generation, it is by far NOT the most effective way to go about it.
Tags: business relationship, cold calls, distrust, frequent questions, lead generation, purchasing real estate, real estate agents, real estate marketing, selling your home, skepticismRelated posts
Real Estate Leads 101 – Are You Copping Out of Following Up
Working with a lead generation company has given me interesting insight into both real estate leads and agents. I dealt with both ends: the consumer and the agents themselves, and my job was to make them both happy. Yeah right. Easier said than done.
The consumer side is easy – real estate leads want a home value, they want information on the market, they want a real estate agent and we get them that. The real estate agents? Well that’s another story – they pretty much wanted everything under the sun when it comes to real estate leads. They wanted to be handed people ready to list their homes with them asap, with no work involved on the agent’s part. They want listings, not real estate leads.
Well, if I could provide that consistently, all the time, I’d either have a multi-million dollar company, or I’d be doing real estate full time myself. Get this through your heads agents: there is no magic service out there that will hand you listings for a low fee. Instead, these services provide you with real estate leads and it is YOUR job to turn them into clients. Got that? Real estate leads + you = clients!
YOU went to the classes, YOU studied up on sales and marketing techniques and YOU printed up all kinds of trinkets with your name and logo on them for your real estate leads. Ergo, YOU must convince your real estate leads to work with you. And if you’re not converting them, maybe you need to take a look at your own methods, rather than immediately blame the source of the real estate leads.
Tags: dollar company, generation company, home value, lead generation, marketing techniques, real estate agent, real estate agents, real estate leads, sales and marketing, trinketsRelated posts